Wardrobe Apparel is the niche luxury ecommerce business. Their catalog features super high end designer dresses and accessories. Convert Lab was brought in to find new customer online through paid ads on Google, Pinterest, Facebook, and Instagram.
Wardrobe did not have any sales coming from paid advertising when we joined the team. The site was limited to sales from existing customers that had visited the physical store and some organic search. Wardrobe needed to find new customers online that also had the income level to qualify them as a potential customer.
Because Wardrobe Apparel was a reseller, we found that there was a good amount of branded search for their products brands. With these target searches in mind, we launched Google Shopping campaigns in Canada and the US.
After our success with Google Shopping, we launched campaigns on Pinterest and tested FB/IG as new channels for TOF and BOF activation.
Our paid strategy was a huge success for Wardrobe Apparel. We increased sales, improved the websites conversion rate, and increased the website AOV.
