How we increased Lighthouse Labs’ monthly student applications by 670%
Lighthouse Labs PPC / SEM
Lighthouse Labs, a leading coding Bootcamp, aimed to scale their student applications and overall ad spend. Convert Lab joined the Lighthouse Labs team in July 2019 to manage all paid ads for the company and successfully increased student applications from 130 applications a month to 1,000 applications per month.
Increase in online monthly revenue
Return on ad spend
Monthly Ad Spend
Challenge & Goals:
Lighthouse Labs wanted to significantly increase their student applications while scaling their ad spend profitably. Additionally, the COVID-19 pandemic required a swift pivot from in-person to online course delivery, which added another layer of complexity.
- 130 monthly applications pre-Convert Lab
- <$10,000 monthly ad spend
- Primarily in-person course delivery
- Needed a pivot to online course delivery due to COVID-19
Our Process:
Dillon completely overhauled Lighthouse Labs’ marketing funnel from the ground up, building and optimizing a multi-phase conversion cycle. His responsibilities included campaign strategy, targeting, ad creative/copy, conversion rate optimization, and analytics/reporting.
- Campaign Strategy
- Targeting
- Ad Creative/Copy
- Conversion Rate Optimization
Results:
The campaign was a resounding success, increasing student applications by 670% and scaling monthly ad spend from $10,000 to $70,000. Dillon’s strategic approach resulted in a 10x return on ad spend, establishing Lighthouse Labs as a top coding bootcamp in North America.
- 1,000 monthly applications
- $70,000 monthly ad spend
- Successful pivot to online course delivery
- Month-over-month growth in applications
