How we increased Shillington Education’s lead volume and maintained high lead quality
Shillington Education PPC / SEM
Shillington Education, a premier graphic design boot camp, sought to dramatically increase their lead volume across their primary markets: the UK, Australia, and the US. Dillon and the Convert Lab team were tasked with launching and optimizing their paid advertising campaigns to achieve this goal.
Cost Per Lead
Leads Per Month
Monthly Ad Spend
Laura Carrick
Marketing and Comms @ Shillington
Challenge & Goals:
Before Convert Lab joined the team, Shillington Education did not have any paid advertising channels and struggled to generate new leads from their primary markets: the US, UK, and Australia. Their goal was to establish a robust paid advertising presence and ensure a steady stream of high-quality leads.
- No prior paid advertising channels
- Struggling to generate new leads in the US, UK, and Australia
- Needed to maintain high lead quality while increasing lead volume
Our Process:
The Convert Lab team employed a comprehensive approach similar to the one used for Lighthouse Labs. This included campaign strategy, targeting, ad creative/copy, conversion rate optimization, and analytics/reporting. Dillon worked closely with Shillington’s graphic design team to create effective ads and develop new lead-generation strategies, such as course curriculum downloads.
- Campaign Strategy
- Targeting
- Ad Creative/Copy
- Conversion Rate Optimization
- Analytics/Reporting
- Market-specific Terminology
Results:
The campaign successfully increased lead volume while maintaining high lead quality. The average cost per lead was $12, with a cost per qualified lead and application of $21.66. The team continuously increased the ad spend, reaching $10,000 per month. Dillon’s strategic approach and close collaboration with the Shillington team were key to this success.
- Dramatic increase in lead volume
- Maintained high lead quality
- Successfully launched campaigns in the UK, Australia, and the US
- Continuous month-over-month increase in ad spend
